A packaging redesign for Oakley's unique products: Jawbreaker and Sliver. The objective was to target toward Millennials and Generation Z, while remaining relevant to Oakley's core audience. My campaign Optomistic Optics takes inspiration from the optimistic behavior and attitude of the focus audience, while also integrating Oakley's relatable belief in success and role in delivering innovative optics.
Opto - Combining form meaning “optic” or “vision,” used in the formation of compound words: optometry.
Optimism - hopefulness and confidence about the future or the successful outcome of something.
Optics - the scientific study of sight and the behavior of light, or the properties of transmission and deflection of other forms of radiation.
Optomistic Optics "Share Your Vision"