LOCK//IN is the VALORANT Champions Tour kick off event for the 2023 season. The tournament was held in São Paulo, Brazil, hosting 32 teams from VCT Americas, VCT EMEA, VCT Pacific, and China. The goal is to lay storytelling groundwork for the upcoming season while thrilling fans with high stakes competition in a single elimination format.
The trophy design is an extension of the LOCK/IN promo film and campaign identity. Thematically reinforcing the concept of selecting your agent and queueing up with your squad. Likewise the trophy is linked using a hexagonal shape with each agent class to ground the base. As the trophy advances upward, component nests into one design completed by an extruded VCT spark.
Global Head of Creative: Carrie Dunn
Director of Brand Marketing: Joe Elliot
Head of Art & Design: Tracy Fu
Creative Directors: Fairfax Buchanan Banks + Ernesto Campabadal
Campaign Producer: Ricardo Jimenez
Art Director: Raymund Ramirez Trophy
Fabrication: Volpin Props
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