Graphic Design Festival Scotland
Submission for the Graphic Design Festival Scotland international poster competition. The objective of this poster series is to display the race of the top countries: The United States, China, Japan, Germany, and The United Kingdom. These leading markets are striving to achieve global economic success.
The narrative of the five leading economies loosely references visual queues from consumer behavior in the market. Using typography as the main silhouette of communication, the three posters are titled the following: consumer packaging, the united race, and trailing.