sweetgreen introduced the Crispy Rice Treat to their menu. This dessert is a craveable remix of a childhood classic, crafted by the culinary mastermind Chef Malcolm Livingston II. The Crispy Rice Treat is naturally gluten free and is just 6g of sugar.
We developed a system that takes visual cues from vintage cookbooks and candy packaging. A craveable series of images and video content capture the emotions of enjoying the sweet treat until the very last bite.
We developed a system that takes visual cues from vintage cookbooks and candy packaging. A craveable series of images and video content capture the emotions of enjoying the sweet treat until the very last bite.
Director of Brand: Emily Morris
Creative Director: Brian Okarski
Copywriter: Alyssa Mandel
Art Direction: Raymund Ramirez
Designers: Raymund Ramirez + Yi Mao
Producer: Erin Fitzpatrick
Brand Manager: Annie Lee
Photographer: Will Nielsen
Videographer: Key Higdon
Food Styling: Casey Dobbins
Prop Styling: Natalie Papova
Creative Director: Brian Okarski
Copywriter: Alyssa Mandel
Art Direction: Raymund Ramirez
Designers: Raymund Ramirez + Yi Mao
Producer: Erin Fitzpatrick
Brand Manager: Annie Lee
Photographer: Will Nielsen
Videographer: Key Higdon
Food Styling: Casey Dobbins
Prop Styling: Natalie Papova
![](https://cdn.myportfolio.com/760ebe54-2154-499b-aadf-8a1afc26c97a/b2bb7660-e2a9-4aae-bc9c-bb9cc93acc5e_rw_1920.jpg?h=1e1fce4c2dcda71bc15ba1c7cc3f162f)
![](https://cdn.myportfolio.com/760ebe54-2154-499b-aadf-8a1afc26c97a/c1532fa7-b77d-44d2-935a-4718467802dd_rw_1920.jpg?h=0ad1839217a2c059b5033a4bd03710f8)
![](https://cdn.myportfolio.com/760ebe54-2154-499b-aadf-8a1afc26c97a/24c89fd3-474b-4102-9464-5dfad7ea069c_rw_3840.jpg?h=f9331ee8706ce8f441162fbc5a76c68e)
![](https://cdn.myportfolio.com/760ebe54-2154-499b-aadf-8a1afc26c97a/c1571ebc-6598-4627-a0d7-643fcdcc4717_rw_1920.jpg?h=cb96d6ead8db387c14bcbb6918ca5b07)
![](https://cdn.myportfolio.com/760ebe54-2154-499b-aadf-8a1afc26c97a/776ef79a-daf6-4bdb-ab13-6c4484c0349d_rw_3840.jpg?h=221153663dbf0de4ae92cab06c794556)
![](https://cdn.myportfolio.com/760ebe54-2154-499b-aadf-8a1afc26c97a/db0da6f1-27d3-42fb-8d3c-2e30d0d39f42_rw_1920.jpg?h=06f588c6328facdb40b68f6f6fa3dfa4)
![](https://cdn.myportfolio.com/760ebe54-2154-499b-aadf-8a1afc26c97a/8bace1c9-fa95-41a6-98e6-c9711917c8ad_rw_3840.jpg?h=32e6665bbf65033e2d0a0aa9d03c67ca)