To deliver sweetgreen’s vision of food, the campaign was built around a core message, “Rewrite the future of food with us.” To help ground this idea we've use image pairing technique known as an 'exquisite corpse.' A method by which a collection of words or images is collectively assembled. We've created a series of new photos within the sweetgreen suite of image assets. All with the goal of highlighting the brands ecosystem: farmers, people, supply chain, and the team members.
Executive Creative Director: Thomas Wilder
Director of Brand: Emily Morris
Design Director: Brian Okarski
Copywriter: Marisa Aveling
Designers: Raymund Ramirez, Yi Mao, Brian Kim
Motion Designer: Diego Salinas
Brand Manager: Kyra Peckaitis
Producers: Alexis Coulter
Photographer: Nicholas Scarpinato
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