LOCK//IN is the VALORANT Champions Tour kick off event for the 2023 season. The tournament was held in São Paulo, Brazil, hosting 32 teams from VCT Americas, VCT EMEA, VCT Pacific, and China. VCT merch sits within the intersection of sport, lifestyle, and competition.
Featuring a diverse group of VALORANT esport pros, streamers, and traditional casting, we can use this groundwork to service our larger audience: fans, competitors, and gamers under one umbrella.
LOCK//IN signifies the importance of 5 and coming together by queueing up with your squad. Furthering this idea, we use a variety of staggered talent arrangements supported with a vibrant palette inspired by Raze and Bahian patterns.
Global Head of Creative: Carrie Dunn
Director of Brand Marketing: Joe Elliot
Head of Art & Design: Tracy Fu
Creative Directors: Fairfax Buchanan Banks + Ernesto Campabadal
Video Producer: Emile Hanton
Campaign Producer: Ricardo Jimenez
Art Director: Raymund Ramirez
Senior Designer: Vincent Than
Visual Designer: Ash Moon
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